Key Factors to Consider When Hiring a Digital Marketer in 2024

The digital marketing landscape continues to evolve at a rapid pace with the rise of AI as we step into 2024. Now businesses emphasize more on ever-changing algorithms of search engines, social platforms, user interfaces, and user experience, making digital marketers high in demand. 

These skilled professionals use smart strategies such as SEO, SMM, SEM, PPC, email, SMS, content, and video marketing to figure out what people like and reach them with appropriate strategies. As more businesses need help with online marketing, they should hire a digital marketer who knows how to handle the changing digital world.

In this blog, we aim to highlight the compelling reasons why partnering with a digital marketer is beneficial in today’s competitive business environment. Further, you will explore the types of marketing channels for your business that will play an important role in shaping and implementing contemporary marketing strategies.

The Transitional Shift towards Digital Marketing

Recent Statista research highlights Google’s dominance as the #1 search engine, holding an impressive 92.46% of the entire search engine market. Notably, the top 3 results on Google attract more than 75% of all organic search traffic. As consumers increasingly spend an average of 4.2 hours daily on mobile devices, digital marketers have a vast landscape for engagement. Social media’s influence is evident, with 80% of online buyers making purchases from social media ads.

Digital Marketer stats

Moreover, 77% of consumers regularly read blog posts, and 84% have made purchases based on marketing videos. As worldwide digital advertising spending soared to $521 billion in 2021, projections suggest it could reach $876.1 billion by 2026. In this evolving landscape, where 74% of consumers are influenced by social platforms, adapting marketing strategies becomes crucial for companies to thrive. To reach their target audience, boost conversion rates, and raise brand recognition, businesses must now make use of the experience of digital marketers.

What does a Digital Marketer Do?

A digital marketer develops, implements, and manages online marketing strategies to promote a brand, product, or service. Their tasks include:

  • Conducting market research
  • Analyzing consumer behaviour 
  • Creating and optimizing digital campaigns through SEO
  • Utilizing social media, and email marketing
  •  Measuring the success of these efforts through analytics

Hire Digital Marketer

Let’s discover the six core things you can get from hiring a digital marketer

Enhancing Your Online Presence

Digital marketers ensure that your brand appears prominently in search results, thus increasing organic traffic to your website, social media platforms, etc. Their strategies include:

  • Leveraging the power of SEO
  • Aligning with content marketing
  • Harnessing social media’s potential
  • Strategies for SMM dominance and PPC efficiency
  • Improving User Experience (UX)
  • Mastering email, video, and affiliate marketing
  • Investing in PPC advertising
  • Partnering with influencers

Furthermore, their skills extend to content creation, generating engaging and relevant materials that resonate with your audience, drawing them to your brand, and fostering brand loyalty. However, online marketing experts are experts in building and maintaining a strong presence on various platforms like LinkedIn, Facebook, Instagram, and Twitter X to amplify your brand’s voice.

Uncovering Insights Through Analytics

Having an online marketing expert on your team is like having a detective who is always on the case. They don’t merely put marketing campaigns into motion and hope for the best, rather they religiously monitor their performance, using the following digital marketing tools to monitor and analyze every detail of your digital business:

  • Semrush
  • Microsoft Clarity
  • Pinterest Analytics
  • Google Ads
  • Google Search Console
  • LinkedIn Analytics
  • Google Analytics
  • Google Business Profile
  • Buffer
  • Facebook Insights
  • Hootsuite
  • Instagram Insight

Additionally, these tools make a realistic analysis of your customer’s behaviors, interests and even buying patterns.

Reach Your Target Audience

The contribution of digital marketers is invaluable for a business’s success because they directly interact with the business audience. However, to reach the targeted audience they start by understanding consumer behavior and their preferences for certain brands. Then they divide your audience into several categories depending on criteria such as age, region, and hobbies. 

The following are the most common tactics that digital marketers employ to target their audience:

  • Social media analytics
  • CRM platform
  • Website analytics
  • Advertising platform look-alike tools
  • Surveys
  • Social listening
  • Industry competitors

Armed with this information, they can determine the most suitable marketing channels, be it social media, email, or content marketing, ensuring your brand’s message reaches the right people at the right time.

Save Time and Resources

A digital marketer can efficiently coordinate and execute all marketing activities, ensuring they align with your business goals and resonate with your target audience. However, there are twofold benefits; one is digital marketers save your time and the second they make the most of your marketing budget. Hiring a digital marketer often proves to be a financially savvy move, given their ability to leverage their expertise to yield maximum return on your marketing investments.

Consequently, instead of considering hiring a digital marketer as an additional expense, consider it a strategic investment that saves you valuable time and resources while enhancing your marketing results such as increasing global reach, improving conversion rates, building brand awareness, and optimizing analytics.

Staying Ahead of the Curve

When you hire a digital marketer, staying on top of social trends becomes part of their job. It is because, these professionals are constantly learning and adapting to the evolving landscape, ensuring that their marketing strategies remain relevant, innovative, and effective in the face of constant change. Whether it’s regular updates in search engine algorithms, the trendy social media platforms capturing audiences’ attention, or breakthroughs in marketing automation and data analytics, a digital marketer is equipped to understand and harness these developments. With a digital marketer by your side, you are essentially future-proofing your marketing efforts, ensuring your brand remains adaptable and responsive to the ever-changing digital marketing landscape.

Improving Conversion Rates

A core benefit of having a digital marketer on your team lies in their mastery of turning website visitors into loyal customers. Through strategic adjustments such as refining website design or optimizing email tactics, digital marketers enhance user experiences and inspire visitors to purchase your product/service. Furthermore, persuasive call-to-actions and personalized communications are just some examples they use to foster customer engagement.

Trendy Types of Digital Marketing Channels in 2024

Around 20 years ago marketing was done through newspapers, radio, and television. However, now digital marketing dynamics have evolved and every other business tries to promote their products and services through online digital marketing services. If you want to promote your business through digital marketing, you need to explore the best marketing channels/platforms to represent your digital presence.

You might look at the following six digital marketing strategies to expand your company’s online presence in 2024:

One of the most important and widely used marketing strategies is to promote your brand name on social media. The Global Social Media Statistics Research summary states that there are 5.04 billion social media users worldwide, and their average daily usage is 2 hours and 23 minutes. You can increase your audience engagement, increase brand awareness, improve customer relationships, and convert viewers into customers with platforms like LinkedIn, Facebook, and Instagram. Having said that, 76% of local businesses rely on social media as their marketing strategy, while 41% of them generate a good amount of revenue through it.

Search Engine Marketing

Search Engine Marketing (SEM) is a powerful and effective method for promotion and advertising used to increase the online visibility of businesses. By optimizing your website for search engines and utilizing paid advertising, SEM ensures that your brand appears prominently in search engine results pages SERPs such as Google, Yahoo, and Bing.  If we assess the search engine hierarchy of the global search market, Google remains at the top with over 83%, while other players such as Microsoft’s Bing, and Yahoo’s search market are steady at 10% and 3% respectively. On the contrary mobile search trends are over 60% of all online searches. It is evident from the stats that SEM on various platforms is necessary to connect with the audience and expand your business reach to specific demographics.

Email Marketing

Email Marketing remains a highly effective method for reaching your target audience by building customer relationships, increasing brand awareness, and ultimately driving sales. Sending targeted and personalized messages directly to users’ inboxes helps to reach the target audience with personalized and relevant content. Furthermore, Rob Litterst, the head of strategy and operations for HubSpot’s Newsletter Network, argues that ” to access someone’s inbox is challenging, and there’s a certain level of trust to welcome that you just can’t achieve with other platforms”.

Video Marketing

Video Marketing is a dynamic approach to captivate audiences. Utilizing platforms like YouTube, Facebook, Instagram, and LinkedIn, or incorporating videos into your website and social media channels can convey your brand message in a visually engaging way. Ultimately fostering better engagement and connection with your audience through video marketing.

Content Marketing

Content Marketing involves creating and sharing valuable content to attract and retain a targeted audience for your product or service. Further, content could be in the form of newsletters, social media posts, blog posts, articles, emails, videos, infographics, and other content formats. Through content marketing you can establish your brand as an industry authority, driving organic traffic and building trust with potential customers.

SMS Marketing

Instantly connect with your audience using the direct approach of SMS Marketing. Sending targeted text messages can promote special offers, deliver time-sensitive information, and engage customers on their mobile devices. However, enhancing the overall effectiveness of your marketing strategy through SMS marketing.

Conclusion

In today’s digitally driven era, hiring a competent digital marketer is no longer optional; it is essential for businesses looking to thrive amidst fierce competition. Their capacity for enhancing online visibility, targeting specific audiences effectively, staying ahead of industry trends, and improving conversion rates make them invaluable resources that can significantly impact the success of any business project.

Written by:

Camila John

Author

Camila John is a passionate technical content writer with 8+ years of extensive experience in a variety of industries including cybersecurity, SaaS, and emerging technologies. With her collaborative nature with the team of writers, she has created and updated 500+ technical blogs, articles, and case studies, research papers for top tech startups and Fortune 500 companies. While working in a remote environment her dedication to technology reflects into her writing.

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